With the increasingly rapid rate of progression of contemporary society, focus on innovation and the desire for individuals to be their ‘own boss’ has driven the exponential increase in the number of created businesses in recent times. Though each and every one of them has dreams of owning a successful business, it remains a fact that the majority of businesses fail to achieve enough success to become a long-term, financially stable business, with many failing in their first year. Factors such as the extent of which the advances in technology are utilised in business operations, and meritocratic ideals which reward the most capable individuals are currently prioritised. Yet these factors alone are insufficient. A business that only profit or performance risks undermining the human foundations on which long term success depends on.

Information technology currently sits on the forefront of business models, shaping not only operation efficiency but strategic direction. The development and implementation of Artificial Intelligence only further urge prioritisation of technology as companies race to attain the latest technology and outperform their competitors. Similarly, the opinion that companies should function solely as a meritocracy reflects the desire to reward talent and maximise productivity. While these priorities can drive innovation and growth, particularly in global markets, implementing them without reflection may narrow opportunities for success and overlook structural barriers that prevent additional talent from emerging.

True meritocracy cannot exist in environments where individuals feel unsafe of excluded. Discrimination and harassment can cause many issues such as distorting assessment of ability, silencing voices, minimising individual creativity and encouraging conformity. Thus, capable people who can further business aims are driven away. As such, creating workplaces where all employees feel welcome is not only an ethical priority but a practical necessity. Inclusion enables organisations to draw a greater pool of ideas and experiences, strengthening creativity and innovation in an increasingly competitive environment.

Ultimately, businesses that define success solely in financial terms limit their opportunity and reveal their limited understanding in their social role. Profit is essential for survival but should not be the only focus. Organisations also shape the community, culture, and individual lives. Those who recognise ethical responsibilities beyond finance are more likely to earn community trust, sustain engagement, and produce a meaningful impact over time. In balancing technological advancement, merit, and inclusion, businesses move beyond self-interest models of success to one that is both successful and humane.